The physical sketchpad is a valuable tool. When I’m brainstorming ideas for a logo, the first thing I do is grab my sketchbook and start doodling. I write down the name that will appear on the logo and sketch out symbols that might be used. Soon inspiration hits and I create ideas for a finished logo. This usually gets me to the point where I am ready to develop the logo in Illustrator. The doodles and or sketches don’t need to be masterpieces they are just meant to get the creative juices flowing so that you have an idea of what you’d like to create. Most of the time I will sketch several logo ideas, scan the page and send it to my customer to help me narrow down the options to start creating in Illustrator. I found this saves me a lot of time. If I skip a step and start by creating in Illustrator sometimes I run into dead ends that give me a fever and the only prescription is more doodles!
Whether it’s a business card or a full blown branding makeover, it starts with a conversation. Finding out about you, your company and your current and potential clients. All of these factors are important in forming the shape of your project. You are not a cookie cutter, you and your brand are individual and need to be represented correctly. From here, we get to dig into the fun creative process of picking out fonts, images and colors, combining them into a proof. This then in turn triggers the back and forth process that chisels it down until, together, we have created something amazing!
We are a creative company providing amazing eye catching professional designs. We specialize in logos, branding, re-branding and marketing materials. Everything you need in order to look as successful as you are and attract new clients. BAM Design works with you to create an image and culture for your company that will definitely turn heads.